Company - Euro RSCG is the flagship advertising agency of the Paris-based conglomerate Havas.

Project - Euro RSCG has a proprietary outbound marketing software platform built specifically for one of the world's largest technology firms.  Strafford was the Hyperion partner engaged to integrate Interactive Reporting, the System 9 release, as the sole business intelligence or reporting & analytics platform for this application.  This implementation involved complex API-based work to ensure a seamless transition of reported data to the Java and Perl-based marketing application.  We also worked with the Oracle dba team to model in new data requested as reporting use soared.

Success - The company successfully transitioned away from IT-intensive coding that had been required for reports.  With an improvement in "ease of use" around reporting and analytics, Euro saw extensive improvement in its reporting while building an analytical culture throughout the team.